[RobAley]

> Why bother?

one or more of :

- because it's fun to create things

- because you can still make money anyway

- to contribute to society and culture

- to stretch your mind

- because it might not be that big a deal in the whole scheme of things

- because being the underdog who plays nice can bring press and pennies.

- because not suing them is much less stressful and possibly cheaper

- there's more than one way to skin a cat

.. just off the top of my head.