[hnnewguy]

>Facebook is insanely complex... they have to use right technique and be insanely creative to stay in that spot.

Inevitably when one of these articles crops up, someone "in the business" comes out of the woodwork to say, "Everything is fine, these brands just don't know what they're doing."

I'm not sure I buy it. I dabbled in the space a few years ago, so spent more time than I ever intended reading about FB advertising. It seems to me that a long predicted issue is slowly developing: ad space and eyeball time are limited, so as people "like" more and more material over time, Facebook will have to cull and restrict to keep the news feed relevant to its users, most of which don't really want advertising.

Facebook is not really changing? Am I to assume that with another year experience these social media teams got worse at doing the things you suggest? That's hard to believe.

Sure, I'll bet that these teams can be doing some things better. On the other hand, how many brands are going to continue to spend money on a constantly evolving, unpredictable advertising platform that requires outside consultants to navigate properly?