[BetaCygni]

What a rubbish article. Without goals, how would anyone know what needs to be done? How would you know what is expected of you? If it is a generic company, the main goals are to make sure the company stays around and to make a profit. You then create sub-goals to achieve the main goals and repeat this until everyone knows what needs to be done. If the sub-goals do not agree with the main goals you get the mess which the article describes. This is caused by WRONG goals.

[wdewind]

While my initial reaction is similar to yours, keep in mind that what's being proposed by the article is the concept that no one sets goals well enough that they should be used the way they are right now. This is a premise I don't agree with, mostly because I think their data is really shallow, but the point is that they are proposing a reality in which you cannot find a decent dataset of people setting goals well within their company.