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by BorisMelnik 4386 days ago
Agree with this as well. This type of community is a gold mine for Ikea and is not something a marketing department can whip up overnight. I am sure Ikea could have lowballed the site owner and he'd still be happy.

Right now the majority of the OBL's on the site are to what appears to be his Amazon store:

http://i.imgur.com/PKrZAyR.png

Ikea could redirect all 18,000 of those links to Ikea.com product pages instead of his personal amazon store.

In addition that type of community that the webmaster built is gold! 100s of thousands of comments, a huge Facebook Page, a very well done Pinterest page along with other social media accounts all for the taking.