[kentbrew]

I worked for Netflix in 2009 and 2010, first documenting the consumer API and helping out with things like oAuth, and later working on the original iPhone and Android apps, which ran inside a Web view using nothing but HTML, CSS, JavaScript, and the consumer API. (The morbidly curious should see "Mistakes I Made Building Netflix for the iPhone," at http://www.slideshare.net/kentbrew/mistakes-i-made-building-...)

At the time, Netflix didn't run on an API; the API had been retro-fitted onto Netflix. Even a simple thing like "please tell me the availability of all the discs in this season of this television series" took several calls and a fair amount of head scratching to accomplish. Every new device that came along got a slightly different version of the API, support was terribly difficult, and when we launched for PS3, Wii, iPhone, and Android, it became obvious that our own apps had to take precedence.

I am not surprised to see the Netflix consumer API shut down. This will, of course, result in rampant screen scraping and the creation of an unofficial Netflix API, which, when it breaks, will be all Netflix's fault.