[brador]

But it does make them money, just indirectly (users using the apps to enjoy the service more). Look at those apps they listed, none would exist without the api, meaning their users wouldn't be using them, and many continue their subscription to netflix because they exist.

How many users would that total to? How much money?

Additionally, it's cheap marketing and cheap growth. Both good things for a subscription model company.

Taking the api offline is short term thinking and might hint it's time to sell.