[eridius]

That doesn't seem at all relevant. That's like saying in a retail store you can ask the retail employees for assistance. The addition of a button to summon an employee does not make it special.

What interests me about this Amazon Mayday button (which I had never heard of before) and why I think Gruber talked about it, is because it's a completely free service provided to owners of a consumer device. It's basically customer service, but it's extremely fast (average of 9.75 seconds to get a response? Wow!) and apparently rather comprehensive too (e.g. helping a customer beat an Angry Birds level) as opposed to being restricted to actual tech support with the device in question. This is why Gruber is saying it's remarkable and unique, and I think he's right.

[function_seven]

Just to be clear, I totally agree with you. I was using the gas pump as an absurd example (as your sibling comment pointed out) of another instance prior art. I don't think parent's complaint about the use of "unique", "no one", and "anything" is a valid one.