| >Google and Amazon both understand the web a whole heck of a lot better than Apple I really doubt this. Google yes. Amazon no. What has Amazon did that shows it "gets" the Cloud? It has its one (and that's it) highly succesful store front (which is like a Google that only offered the search service). That's is, as far as the Cloud goes for Amazon. As for AWS, the do get cloud infrastructure and services to developers. But that's not the Cloud (like CISCO is not the Internet), and it's a far cry from "getting" the Cloud itself, and being able to create cloud services people use. Amazon can sell you the infrastructure to create Twitter, ot the new Gmail, or whatever yourself. But they don't really create those things themselves. |
The only layer Apple gets is SaaS and really only for its own apps/services. Apple keeps trying to do PaaS, but the anti-decentralization and specifically wall-garden approach of a seemless experience across all your Apple devices, but a sometimes intentionally crippled experience across other devices you own and a certainly deficient experience with devices owned by others with whom you may want to share an experience, Apple will always be second fiddle.
They might be able to get somewhere with HealthKit, since AFAICT, that may be largely a single-player experience (at least for a while). HomeKit on the other hand is a different story. The moment you move to a household with more than one person, they will need to either play nicely with other devices not their own or become increasingly seen as irrelevant. HomeKit only working with Apple devices is a dealbreaker for every home with at least one resident using a non-Apple device. Now that Android has a comparable experience to Apple, that's a fairly common phenomenon.
Google understands PaaS and SaaS.
Amazon understands IaaS and PaaS.