[joshfraser]

Finding your one differentiating feature is incredibly valuable for any company, especially in the context of sales.

When customers ask how you compare to competitor A or B, it's awesome to be able to say "we're the only people in the world who offer ______". Having one thing that only you do, allows you to completely reframe the conversation. If the customer cares enough about that feature, you become the obvious choice.

A nice side-effect is increased focus on your team because everyone knows the one thing that matters most.

[blahber]

/insight

Excellent way of putting it !

I think apple is going for the word "seamless-experience" here [1].

I do think microsoft has a word too, which they always strive for, and I hope it continues -- "backwards-compatible".

I must be honest, I find compatibility-breaking painful as a developer and as a user.

[1] I know, hyphenation is a cheap hack :)