[joevandyk]

If you're working with a 3rd party api and want to store their response, it's waaay simpler to just stuff their response into a json blob, add a couple indexes if needed, and go on with life. (as opposed to making 30 tables to store all the data in a normalized format and writing the sql or configuring the orm to deal with that data)

[bengali3]

Thats a great point. If the 3rd party changes their format or syntax then your inserts would likely continue to work.