[mantrax5]

Some nice finds here, but there's an issue. The conclusions are served completely isolated from the kind of people the research was done with.

We're not all the same, we don't all react the same to the same traits of your marketing efforts.

Certain kind of people will become convinced your product is good if you make them watch a 30 minute marketing video without a way to control or skip the video. While others will quickly roll their eyes and close the page.

Certain kinds of people like discounts and coupons (irrationally, as the site says). Others despise them (maybe also irrationally) and would never shop from a place whose message is "barrel bottom bargain products".

First rule of marketing - identify your target. Get to know them. Research what those people like and don't like. It can get very specific, and it's just as much cultural (if not more) as it is psychological.

If you follow a list of generic tips, you'll end up targeting an artificial construct, a Frankenstein monster whose sum of traits are supposed to represent "the average man". However, targeting the average man can only achieve average results.