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by jaxn 4397 days ago
If his theory is correct, this post will generate next to nothing. However, I think he misses one major point...

The first article talked about the product offering throughout, this article doesn't even mention their company/product name. There was nothing in the second article that made me wonder what they did; in the first article I was interested in what their obvious value prop was.

Tip: write each blog post like it may or may not be a person's very first interaction with your company. Write for both audiences.