[marmarlade]

Amazon Prime has a solid video library, even compared to Netflix - or at least, it does in the UK. It's amazing how they're screwing it up on the positioning/awareness front though.

Only a few years ago, I was a convinced LoveFilm customer (Amazon bought LoveFilm in 2011) and only used Netflix on free trials. Oh how times have changed: since rebranding to Instant Video from LoveFilm, their base has dropped even further, and while everyone I speak to has at least heard of Netflix, nearly nobody is aware that their Amazon Prime membership also includes video.

And now with music, they don't even have a good library? Psssh.

[chc]

That's very interesting. I wonder if this is a regional issue. I've heard before that Netflix is much less awesome in a lot of countries than it is here in the US, but I'd never heard about how Amazon was doing overseas. I suppose since Amazon bought a UK-based Netflix competitor, it makes sense for them to support the UK better.

[marmarlade]

I'm sure LoveFilm's existing content deals must have helped. There used to be a site called Oric which tried to make it easier for people to find the content they want to watch online legally, which was easy to scrape to compare. Now I have to rely on a dodgy mix of sites like http://netflix.maft.co/, http://netflixukcompletelist.blogspot.co.uk/, http://uk.istreamguide.com/, paired with import.io and trawling Amazon's prime video site.