[gettingreal]

I love your pricing. Or what I initially thought it was

One plan every feature - (correctly) gives me the impression that if I pay $30/month, I'll get everything your app has to offer.

Extend your reach for less(or Need Less, Pay Less) - I initially thought that this was a feature-limited lower priced tier of your app (for small startups or freelancers for example)

This made it seem as though your "One Plan" was cleverly pushing the plan you want most people to join, whilst still making lesser plans available for those who cant afford the "one plan".

This is a great because it makes me feel comfortable paying for the "one plan" (the most expensive plan) without feeling as if I'm paying too much or missing out on any key features (by choosing the lower plan). I feel you are charging me fairly for what I'll use.

And because you have your needs-based up-sells, you left room to increase revenue from heavy users.

This is excellent and I will definitely split-test this in my business against the traditional pricing grid.