| Interesting. From the Loyal3 landing page: https://www.loyal3.com/ "I love the Amazon brand and service, and now I can invest in this brand whenever I have a spare $20 or $50." -Jacob Ortiz And then on their "About us" We offer a technology platform where people can buy stock in their favorite brands in 3 easy steps, invest as little as $10 and pay no fees, really. By using ownership to bring brands together with the people who love them, the LOYAL3 platform deepens brand engagement and creates more valuable and loyal stakeholders. Then the letter from the CEO: https://www.loyal3.com/about-loyal3.html#contact Basically what I read from this is that people can, for as little as $10, own a piece of any company, especially ones that "they love", and not-legally-speaking have to do zero financial diligence. I'm all for innovation, but that's scary. |
How is that any different than the other trading platforms?