| Most of them are very generic, pragmatic & terse statements. It depends on which side you are looking at. > 14. Do something creative with the design of the box and separate yourselves from the pack. 99% companies would benefit from this. > 10. Get a great image campaign Sure, why not? That's true for every company, Intel, BMW, Microsoft, you name it. All want a great image campaign. Ultimately it's the product that makes the image campaign 'exclusive' > 34. Port the OS to the Intel platform That was an obvious one. >> Apple switched to USB pretty quickly if I remember correctly The 30-pin dock & then the lightning connector. Not exactly industry standard at both ends |
This was before the iPhone. They switched to USB on Macs at least. At that time they were using other proprietary connectors like ADB and Firewire.