[BrianEatWorld]

If this service matches the quality of other Uber services, I could see it helping them get into holdout cities.

TBH, my least favorite part about scheduling cabs is dealing with the dispatchers. I've had them frequently hang up on me just because I am scheduling a pick-up for somewhere on Sixth Street in Austin, despite my not being intoxicated in the least. Not to mention, the times when my reservation seems to just get lost or left with a massive window for wait times. If it can give better service and feedback than the current Hail a Cab app thats pretty big in Austin, the extra commission would be completely worth it. Hopefully, it expands beyond London.