[seynb]

>I believe the core problem here is that ISPs and infrastructure are owned by the same companies.

Exactly. MSO (Cable) & Telco ISPs that offer video products are already prioritizing their own VoD (Video-on-Demand) offerings over data to ensure QoS (quality of service). Whether by over-provisioning the virtual circuits to their customers, not amortizing the data consumed against a hard or soft cap limit, or directly peering the VoD servers with the edge routers, ISP video gets the priority because that is where the big profits are. There is no value proposition for BIG ISP to provide free peering with their competition.

[mindslight]

It should also be noted, that this makes perfect sense with regards to the way the telcos see the world - selling discrete well-provisioned services. This is the classic datagrams versus circuits battle, still burning strong decades letter. And of course that's because this is where the money is - differentiated services lead to price discrimination and high profit margins, while commodity bits are a highly competitive race to the bottom. And as computing power keeps dropping in price, they both require ever-similar infrastructure buildout (contrary to "End-to-End Arguments in System Design")