[LandoCalrissian]

You can kind of achieve the same results with an Arduino board and https://github.com/rwaldron/johnny-five, but you do have to have a computer connected. I think you could probably hook up a raspberryPi with a usb network adapter and an Arduino for the for the same or less cost than the main unit.

Still interesting all the same, if they can get the cost down it would open the micro controller world up to a completely new group of people.