So why are there no alternatives to Paypal. It's been fifteen years. Cost you are talking about is in built in money transfer business. Fraud prevention alone will kill most of the start-ups.
Square, Stripe and maybe even Coinbase to an extent. You could even throw in Amazon payments and Google wallet as well. They are in a tough spot, and their brand is always taking damage from how they run things.
I think they will die from not one big dog taking over, but a bunch of smaller companies each taking bites out of their market share.
I think they will die from not one big dog taking over, but a bunch of smaller companies each taking bites out of their market share.