[epochwolf]

This is arguing the ends justify the means. Allow me to quote a relevant section of the article as to why this is a bad idea.

> Appealing to capital to enforce one’s political agenda (no matter how noble that agenda might be) implicitly places that agenda as reliant upon and subject to capital itself. It’s just plain bad politics.

> ...it sets a terrible precedent. It expands the role of the employer to managing the totality of our lives, rather than limiting that influence to our professional lives. It changes us from professionals into frightened children.

[tedks]

This rings very hollow to me. When I was in school we were constantly reminded that employers would mine our social media and that we need always police ourselves to ensure we were maximally employable. This xkcd reflects that sentiment: http://xkcd.com/137/

I would also point out that virtually all liberal activism is an appeal to some authority to enforce political ends. All electoralism, even, conservative or liberal, is an attempt to appeal to an authority to enforce political ends.

The author doesn't seem like enough of a radical to be able to make the claim that political action should be entirely self-contained direct action; if he is he's misguided for thinking that tactical use of capital or electoral resources makes the political movement in any way subservient to those resources! Resources are resources and anyone with political (or indeed any) goals should use all those available to her.