[huhtenberg]

How about understanding that presentation matters. In fact, in the marketing domain presentation frequently is the content.

One man's anti-usability bells and whistles is another person's essential user engagement element that shapes the perception of the product. You try and sell MBP in Courier New/13px at 100% width and we'll laugh it off as the most idiotic idea ever. And that's not even getting into derivatives like website design galleries that generate a lot of viral awareness, but won't even look at sites without a UX gimmick.