Hiding the content in the hopes that the user will notice that they can scroll down seems like some kind of trendy design thing that I'm seeing a lot of lately.
If I don't have an understanding of what a site is offering, I'm not going to stay on the page for more than a few seconds.
"Don't make me think" seems relevant for this trend.
If I don't have an understanding of what a site is offering, I'm not going to stay on the page for more than a few seconds.
"Don't make me think" seems relevant for this trend.