Yesterday I used a VPN (TunnelBear) + ITV (UK) app to watch the Roland Garros final.
For the WC I will download whichever TV channel app that streams the football and use it with a VPN in order avoid geo blocking. I will do this for whichever game I can't watch for free on TV. Given that I live in the EU, and using this as precedent (http://www.bbc.com/news/business-17150054), I don't think this is illegal in any way. Hope that helps.
But to view the game on any UK provider, (I think games are shared between SKY and ITV), you need a subscription right? I mean you have to have a UK address with a TV or no?!
I rely on wiziwig[1] to watch Football/Soccer streams. The quality for Flash video streams is not great but it's enough for me to know what's going on.
There are additional sites mentioned on this post [2].
Probably not legal in most countries, but when I can't find something on cable or I'm away from my home or in a different country I turn to: http://www.usagoals.tv/
http://mundialonline.com.uy it is a free service from an Uruguayan cable operator, it has only 2 non-intrusive ads (you don't see them if you go full screen).
It is in spanish, and I'm not sure if it has any kind of geo-filtering (I tried with Tor without problems). It claims to be hd, but IMHO it isn't.
I'm REALLY hoping Netflix or Hulu or Twitch/Youtube or someone will disrupt this and offer some sort of paid, premium or whatever live sports streaming package, then I can ditch Cable TV.
I'm in CZ and have no TV. I paid to watch the NBA finals and Euroleague games. I'd gladly pay to see WC games too and F1 but since they are not available anywhere, I'm stuck with illegal streaming. Best I could find was: http://www.vipboxeu.co/
Thanks for the post about World Cup. Just a tip about those who don't live in countries that stream world cup online. You can use UnoTelly to remove the geoblock and stream World Cup 2014 in your country free worldcup.unotelly.com
For the WC I will download whichever TV channel app that streams the football and use it with a VPN in order avoid geo blocking. I will do this for whichever game I can't watch for free on TV. Given that I live in the EU, and using this as precedent (http://www.bbc.com/news/business-17150054), I don't think this is illegal in any way. Hope that helps.