[qbrass]

>An Apple store is not laid out like that. I always see the big ticket items upfront and the accessories in the back. Most people don't impulse buy things that expensive.

You just walked past the shiny new things twice while you were there buying a cheap accessory. Maybe you noticed something you'll buy in the near future.

Meanwhile, the big ticket items are window dressing, and people who haven't bought an iDevice don't need accessories for one yet.