[mstolpm]

If the store owner has to choose between using the data to make more profit or to enhance customer value, he'll likely choose the first option. You're not supposed to find the cheapest product easily, but that which provides the best profit ratio for the store owner. So, store layout will change in a way to manipulate your buying decision and you will not even notice the reason for the gradual change.

[shurcooL]

> If the store owner has to choose between using the data to make more profit or to enhance customer value, he'll likely choose the first option.

Are the two things mutually exclusive? Wouldn't it be better if they were one and the same? What can be done to make that so?