[_greim_]

> Would it be accurate to describe it like this: the consumers' interests are to be rational, less easily manipulated and "unhackable", and being tracked is a threat to those interests.

In my view, yes. Being rational is by definition the only way to make my life better. The harder it is to be rational—to perceive the truth through all the layers of bullshit and manipulation—the less I trust my own conclusions, and free markets in general.