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by patio11 6135 days ago
A tip for your future: Price based on value, don't price based on cost.

You are delivering a tool which sells new automobiles. A single sale is worth thousands of dollars to the dealership. If they are achieving ROI on the first sale they make as a result of your website, and you're expecting that to eventually be in the few sales a day range, you are DRASTICALLY underpricing relative to the value they perceive the website as delivering.