[CanSpice]

Like most anti-spam legislation, this will both hurt legitimate businesses trying to send email to people they've done business with in the past, as well as do nothing to stop spam. Spammers are still going to spam. They don't care about Canadian laws.

[forgottenpass]

Spam filtering is pretty good these days, I don't get much spam to my inbox that isn't CAN-SPAM compliant. The interesting take away is that Canadians are still getting pissed off enough at CAN-SPAM passable spam to pass new legislation.

In other words "legitimate business" is pissing people off so much that the state is willing to intervene.

[mattgreenrocks]

Not surprised at all. Most businesses these days dream up any excuse they can to email you within the confines of the law.

Gotta maximize that traction to further synergize revenue streams.

[leorocky]

Because running a business and trying to contact you is such a terrible thing. Instead of adopting a self-entitled stance that I have the right to not be disturbed and any violation is an attack on my ego driven need for individual sovereignty, I have learned to respect and even root for the small businesses trying to make a dollar for themselves while everyone else is busy wasting their life away being wage slaves for giant soulless corporations. I don't get mad, I evaluate the email if I'm interested.

[forgottenpass]

So you (or the people running your mailbox) don't filter spam? At all? Really? Or do the dollar signs in your eyes shift your perspective about the handful of spam that gets through the automated filters?

[mc3ander]

We're also getting pissed off enough at Canadian companies who don't have to follow CAN-SPAM.

[redthrowaway]

I can tell you our lawyer is looking at this very carefully and making sure we're in compliance. That entails going through our mailing lists and scrubbing anyone who was opt-out, which I've always felt was a shitty and shady practice. It won't hurt us much, and it will make Canadian businesses treat our customers better.

[na85]

Plenty of "legit" businesses rely on marketing emails. If users don't want them, those emails are by definition spam.

If your business needs to send me emails to stay solvent, maybe you should re-think your business model because the overwhelming majority of internet users don't want to be part of your fucking "sales funnel". The standard response is that the user actually does want your product, they just don't know it yet. Which is of course a complete load of bullshit.