[ciupicri]

> First, you're sure to notice the use of the FX branding. Make no mistake: this is the same APU as the other Kaveri parts and it has no relation to the desktop FX processors; AMD marketing simply feels the FX brand has a good reputation among enthusiasts and consumers and they wanted to carry that over into the mobile world.

I don't think customers are going to appreciate the confusion.

[pucinators]

There's already insane confusion about laptop CPUs. Every time someone asks me my opinion about some laptop - I have to lookup some CPUMark score, because you can't tell anything from name, generation or GHz anymore.

[higherpurpose]

My "favorite" latest (intentional) confusion is from Intel who decided to name chips "Celeron" that are both Haswell-based and Atom-based. Why intentional you may ask? Because they can begin offering Haswell-based ones at first, get high praises for the performance of budget laptops, and then in new generations switch to the Atom-based Celerons, which can be anywhere from 2x as weaker to slightly less weaker, but costs Intel half the price to make them, and they could be offering them for the same price to OEMs, since it's "Celeron" after all.