[greaterscope]

starting off with "it's a sad state of affairs" sets a smug tone, begging for a smart-ass response. and the "FAIL" just turns it hostile.

i'm not defending the station, but i do think customers should be as civil as companies are expected to be, if they want civil treatment in return.

[JacobAldridge]

True. Had they made a bland response, generic or somewhat personal, they would have been criticised as 'Big corporate not understanding the tone of new media'.

Not including some of the discussion also skews the discussion. Note that the final station response about recent good ratings appears to be a reasonable response to this onportland tweet:

"@947fm wow, just wow. I supported KNRK for 16 yrs. Even used to appear on it. It's clear you're a sinking ship not able to take feedback." [1]

[1] http://twitter.com/Onportland 8.51pm Aug 22