[moyaRD]

Seeing this in the context of Microsoft approach to resolve the problem : “Moving their developers to a common platform for running the same code in every device”.

Apple is moving developers to optimize the experience for each device. Microsoft in the other hand is trying to cramp every user scenario to one single device ( surface) and preaching that having access to the app in every device is equal to running the same code. This approach surprises me, because of the excellent cloud solution that Microsoft is promoting , that can be the fabric that connect their app experience across devices.

An app is an experience that can be access from multiple devices/platform each one tailor to the native environment. The challenge is to provide a seamless transition between this devices, and that is what apple is trying to do with handoff.