[iambateman]

Question: who owns the data stored with iCloud? Do developers still get to own their data, or is it going to be subject to sniffing from Apple?

[plg]

Unlike some other companies (FB, Dropbox, Google) Apple's business model doesn't depend on sniffing your personal information.

[avree]

Why would Apple care about your data? They do not make money off ad sales, they make money off platform adoption.

A private and secure platform results in more adoption.

[cmelbye]

And more importantly, how do you export your data and move it to a different provider? How do you take your app that relies on CloudKit and make it cross platform? If the answer is "you can't, this is only meant to help the Apple ecosystem", I'm not sure of the broad usefulness of this.