Rather like the focus on laundry services I was reading here (or was it on Digg?) the other day - lots of [primarily] young men hate laundry and so think "I know I'll start a laundry business" apparently.
"dudes, or duos of dudes, who have only recently experienced the crushing realization that their laundry is now their own responsibility, forever. Paradoxically, many of these dudes start companies that make laundry the central focus of their lives." https://news.ycombinator.com/item?id=7817895