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by brianjoseff 4398 days ago
Hey Joel- great stuff. Can you post your sources? For example, in the Cognitive Bias Lesson in the Decoy section, where did you get this factoid: "even though nobody chooses [the decoy], if you remove it, about 60% of people will choose the cheapest option instead.". Thanks for assembling these lessons!
1 comments

That particular example is from Dan Ariely's book "Predictably Irrational".

All of the cognitive biases are described on Wikipedia. The links are in the articles.