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by ggreenbe
4396 days ago
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Not sure if this is a common occurrence but I've noticed that when I search for a common one-word app name, it's really hard to find. I searched for the app, "Champion" and had to follow their iTunes link in order to view the page. Anyway, best of luck with the pivot and I'll probably check your app out in more detail during the World Cup. |
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An app will rank differently on different keywords in different App Stores. For every keyword you compete with other apps that uses the same keywords. So popular keywords are harder to rank high with than others and "Champion" isn't easy of cause. But we've done a lot of testing on this subject and there are several things you can do.
We use a site called Sensor Tower [1] to track keyword rankings between the different App Stores.
First thing is of cause to add extra names to your App Store title and hope that people search for "champion live score" or "champion football", which will greatly increase your chances (our full App Store title is "Champion - Football Livescore").
But actually we found that it doesn't take as much as we thought to become #1 on a keyword like Champion. We launched first in the Thai App Store to be able to test a lot of this before the global launch. We've been in the Thai App Store for almost 2 months now and it took us less than 1 month to become the #1 app for the keyword "champion". So it's an achievable goal.
[1] https://sensortower.com/