[bdevine]

That's the first thing I thought. If anybody from the team is looking, how about something like BlattoDB[0]?

[0] http://en.m.wikipedia.org/wiki/Blattaria

[notduncansmith]

Sounds a lot like "blotto", which is the last state I want my DB in.

[bdevine]

True, true. But the point still stands that there are options which hint at the durability of cockroaches without invoking disgust!

Actually this all does remind me of research on the tangible effect of disgust on products -- see [0]. That work studied physical contact, but it's easy to extrapolate from there.

[0] https://faculty.fuqua.duke.edu/~gavan/bio/GJF_articles/conta...