[danso]

> The Paris-based designer kept the “serious look and feel” and stuck with the shade of grayish green favored by Meeker, a partner at the Silicon Valley venture capital firm of Kleiner Perkins Caufield & Byers. But De Cubber introduced a dark background—white, he says, is harder to read on a big conference-room screen—and reduced the number of different colors to create visual consistency. Finally, he got rid of an unnecessary color block at the top and the firm’s logo at the bottom to eliminate clutter and create some breathing space.

I'm sorry, but isn't the usual advice that you use dark text on a light background, because in a presentation room with ambient light, the dark background may wash out?

[drb311]

Who cares what it looks like on a big conference-room screen? 99% of viewers are looking at it on a desktop or laptop.

I've always wondered how you can apply the banal "story-telling" presentation advice to slide decks that share detailed information that requires discussion, analysis and thought. Now I know -- you can't.

Emiland has, in fairness, greatly improved the text. "77% less financing volume" is a far better annotation than "77% below". Meeker would be better advised to improve her writing skills. Her design skills are just fine.

[prepend]

"Who cares what it looks like on a big conference-room screen?"

It was written to be presented at the Code conference. I think it's rather silly to ignore the design constraints of its initial presentation mode just because it will later be viewed online.