[jimmcslim]

I love the general concept and agree that iOS is sorely in need of more customisation, and that Windows Phone probably has the right balance already.

"But, if you want more information about an app, you can simply pinch the app icon bigger and it will now become an iOS Block."

I physically tried this and it just feels awkward. The 'pinch to zoom out gesture' on iOS (e.g. maps, photos) generally has your fingertips about 1-2cm apart in my experience. To pinch an app icon seems quite clumsy and difficult for my medium size fingers... if I had big beefy sausage fingers I can imagine it would be quite a challenge!

[criswell]

You wouldn't need to touch the icons directly. I imagine it would pick up the icon in the middle of a spread or pinch gesture as long as the touches started within like N pixels (based on the size of the app/icon) of each other.

I really think it's a really great idea.

[AustinDizzy]

Maybe replacing the pinch with a swipe down or a pull down on the icon will make it easier for users with sausage fingers. The icon could then fold out from both sides like a card instead of just growing with the stretch out.