| So, I think this phrase may benefit from some context. Specifically, the cultural backdrop to the statement is that we[1] have a recent tradition of using the transition from "pure, sweet good-girl teen" to "raunchy, sexualised young woman" as a kind of marketing event for female pop stars who began their careers as teenage TV stars. Part of their marketing value derives directly from the public and "shocking" nature of the transition. It's essentially exploiting the Madonna-whore complex[2] for marketing purposes. There are ambiguities, of course. Perhaps the "shock" value of female sexuality is a good thing and is helping us all to get out of outmoded views about female purity. Perhaps the presentation of female sexuality as being about raunch and nudity is catering to male fantasies and is thus bad. Perhaps the problem lies with the excessively "pure" image that teenage female entertainers need to maintain in order to be deemed "family-friendly". Personally, I interpreted the comment in the article as being one about the exaggerated nature of the image change that stars like Miley Cyrus go through once they hit the age of consent. She's neither the whore of Babylon nor Hannah Montana, but it suited advertisers to portray her as both at different times. Is this a suitable topic for a joke or a metaphor? I didn't interpret it negatively, so for me it was fine. I can appreciate why other people would disagree, but I thought adding some context might be useful[3]. [1] Actually this is mostly an American thing, so I'm not entirely entitled to use "we" here [2] http://en.wikipedia.org/wiki/Madonna%E2%80%93whore_complex [3] Who am I kidding? I'm just giving my 2c on an internet forum like everyone else who has nothing better to do right now |
1) commodifying women is not ok.
2) comparing women as an object/product to a piece of tech is again problematic.
3) half your potential audience for your review is women. Do they want to read about other women being talked about like this?
4) using language like this makes it easier to accept it's reasonable and inoffensive. It's not inoffensive.
just saying oh well this is advertising and marketing is not enough. Questioning it's validity is worthwhile. Questioning whether we want to see this kind of exclusionary and sexist language in professional copy is worthwhile.