[fidlefodl]

Not to mention i've been dying for this type of product for a long time, and have not been aware of a meal replacement shake that is intended for this level of consumption.

People can argue the health implications all they want, but to argue that this isn't anything new.. well, maybe i'm missing something, but it's quite new to me.

Considering that i've been wanting this product for the last 15 years - I'd say at the very least the others (whatever they may be) were a marketing failure.