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This is not without precedent:

February 3 [1849]: The Raleigh Register runs an advertisement for women to go to the Gold Rush and get a rich husband, titled "A Chance FOR A LADY." Other efforts to encourage women to go to California include Mrs. Eliza Farnham of New York's attempt to organize a ship of intelligent women over the age of 25 to sail to San Francisco to meet miners. Editors in the east praised her efforts, but the plan failed.

http://www.pbs.org/wgbh/amex/goldrush/timeline/

There was one that succeeded that I read about but I don't remember the details and don't have the time to look it up. It was either in The Barbary Coast or Rebecca Solnit's book about Muybridge.