Indeed. In fact it's just a tad below what passes for state-of-art proprietary "analysis" for clients in that industry. You'll never, ever see error bars in those graphs, for instance; nor any non-hand-waving rationale for the implicit fungibility assumptions behind most (if not all) of their claims about "potential" ---like the notorious "~$30+ bn mobile market opportunity / print is overspent" one in slide 15, which blithely assumes that the value of user engagement with ads per unit of time spent ought to be the same regardless of the medium: be it a tiny smartphone screen in the middle of a stressful subway commute, or a full-page glossy magazine ad with enclosed perfume sample on a weekend evening.
Apart from the satiric element of such analytic uselessness though, I like these reports for what they reveal about the industry's collective anxieties and fixations ---tablet tablet tablet, social social social, ads ads ads, data data data, china china china. Cf for instance, in slide 90, this eye-opening jewel:
Biggest Re-Imagination of All = People Enabled With Mobile Devices + Sensors Uploading Troves of Findable & Sharable Data
If that is their "biggest re-imagination of all", then as you say there is no hope, indeed.
Apart from the satiric element of such analytic uselessness though, I like these reports for what they reveal about the industry's collective anxieties and fixations ---tablet tablet tablet, social social social, ads ads ads, data data data, china china china. Cf for instance, in slide 90, this eye-opening jewel:
Biggest Re-Imagination of All = People Enabled With Mobile Devices + Sensors Uploading Troves of Findable & Sharable Data
If that is their "biggest re-imagination of all", then as you say there is no hope, indeed.