[rsl7]

No I think you missed the point, or at least, the rest of the article where he goes on to state what you just offered up as a defense, and then disagree with it.

> It’s true that people sometimes eat meals that are mainly for sustenance (cheap frozen dinners, dried ramen, corn dogs) and other times we’re looking mostly for pleasure (72-hour short ribs). But I suspect that most of the time, for most meals, we want both sustenance and pleasure.

There you go. By the way, there are plenty of "third choices" as you state it, and have been for years. Soylent is nothing new, just YC startup noise.