Because dystopic ideas are the new cool, with self driving cars and astronaut food... seems that the future is designed by startrek fans that did never read 1984.
As much as I like to shake my cane at those confounded kids and their self-driving automobiles, at least they can claim their revolutionary world-saving product would actually be revolutionary.
I just don't think that saying Soylent lacks soul is constructive enough when Rhinehart says that it elevates the status of real food to leisure. If the future involves making life more "functional" then bring it on... its only dystopic once the soul gets eradicated.
