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by vii
4401 days ago
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Once again, awesome analysis. Highlights for me - great breakdown of timespent/adspend per medium showing huge potential for ads on mobile and overspend on print - the tablet/phone boundary is being stretched by Korea with very low 'tablet' use but high phablet use - clear age division on transition to online on-demand TV - music switching to subscription with collapse of pay per track - video consumption grows and grows on mobile |
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