[thatcherclay]

Evidon is an interesting company, they sort of screw with both of their customers: * Users - the main thrust of this article, potentially misleading tracking * Advertisers - holding them hostage via being one of the sole providers of certification to the legislation they support (I have witnessed instances where a company turned down their services, were reportedly threatened by an evidon sales rep, and then were shortly thereafter reported as not serving the ad choices banner. Not a smoking gun, but suspicious).

[alexqgb]

This actually seems kind of brilliant. It's using the still small but statistically signifiant pool of people who are proactive about not being tracked to track the trackers themselves, then selling this information to the the people who pay the trackers.

Trackers tracking trackers to track trackers.

[fixanoid]

Thank you, thats exactly what we do. =)