[SDGT]

Is it just the ability to discover new music that has people in love with BS?

I find that Google Play does a fantastic job on my phone, and for any sort of real use I fall back to my Sansa MP3 player. I personally dislike others making my playlists, so perhaps I'm far outside the demographic.

Is there something I'm missing here, some sort of killer feature perhaps, that validates the huge valuation of this acquisition?

[k-mcgrady]

For me it's the curated playlists that make it great. IMO opinion they do a fantastic job. I've been getting more and more into Neil Young recently. I just opened Beats and they are showing me a Neil Young album I might like on the main page. I've also started listening to Albert King and they have an 'Intro to Albert King' playlist there too. It's a bit hit and miss but about 75% accurate. When I use Spotify I typically have to think of something I'd like to hear. I find their discovery page awful. When I open Beats I have an album or playlist that I like selected in a few seconds. It seems to be pretty good at learning my tastes and I'm also pretty happy that it's not just recommending similar stuff but a broad enough range of music that I'm expanding my horizons a bit.