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by tomkarlo
4405 days ago
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It doesn't seem like that necessarily conflicts with native apps dominating smartphone usage - there's a significant number of use cases where a user wouldn't use an app, such as reading news articles linked from an app like Feedly. Mobile use is growing fast enough (and desktop is flat to shrinking) that a doubling of web usage may just represent the overall shift in usage patterns (i.e. desktop consumption of web moving to mobile.) Slide 16 supports the apps over native story: app revenue is dominating browser advertising on an increasing basis. |
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