[teovall]

I feel like the way you're positioning this paints women as weak and unintelligent and plays off of their fears.

This line in particular paints women as weak and unintelligent:

"Existing self defense devices such as pepper spray and stun guns can be scary and intimidating."

Bringing up the 2012 Delhi gang rape is really playing off of women's fears and I seriously doubt your product would have made any difference whatsoever in the outcome of that attack.

Another problem I have with this is the positioning of it as only a product for women. Men are the victims of violent crime more often than women. Why wouldn't this be a good product for men too? By marketing only towards women to protect themselves from men you are implicitly placing women in the role of victim and men in the role of aggressor. This just serves to reinforce the roles prescribed by the so-called rape culture you're trying so hard to put and end to.